the fashion feed - episode 11 with ecommerce director jason nelson

Episode 11 is with Jason Nelson, an experienced fashion e-commerce director

Apart from that, he’s actually my brother in law so it was a pleasure to record! Jason got me work experience in the marketing department at ASOS about 14 years ago so we discuss what it looked like to work there all those years ago!

Apologies for my computer not being on silent & wire jiggling, you’d think I’d have that sorted by episode 11! There’s also a slight technical glitch towards the end but hopefully you still enjoy the episode!

In this episode we discuss :

Jason’s career history spanning ASOS, Coast, Tesco, Joseph, Hobbs & Thomas Pink
Maximising your reach in the most cost effective way possible
Using social channels to build a community rather than sales
What an omni - channel business looks like & how that improves profitability
How he helped launch Tesco clothing & Joseph online
What happens to a business when you try and deviate from your core customer
How he redesigned a site to improve their conversion
How to use email marketing to communicate with your audience & understand what their preferences are
Effective ways to get a high ranking on Google & the differences between SEO & PPC