Fashion coach and business mentor, Elizabeth Stiles shares her top tips for creating the ultimate consistent branding for any fashion business owners. Including; fashion branding ideas, examples and logos!
How to understand what fashion email marketing strategies to implement for clothing and fashion brands including 4 tried and tested email marketing examples.
The 80/20 rule: 80% of your sales will come from 20% of your products so ‘If it’s ain’t broke, then don’t fix it.’ If you have a best seller, relaunch it in different colour ways and styles, don’t try to always reinvent the wheel.
The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you’ve made the effort to come and see them.
The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle.
The importance of knowing who your customer is. This goes beyond just the normal demographics, but really understanding them in and out, what drives them, what frustrates them, how they shop.
Discounts and promotional strategies. Understanding the psychology behind customer decisions, how to use promotional tactics without damaging your brand reputation.
Understanding your numbers. All your decisions are based around your finances (product costs, margins, promotional discounts) so its important to get your head around this early on.
Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Don’t underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok.
Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited.
Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best.
Recognising When to Leave: Sarah advocated for the importance of recognising signs of physical and mental strain in your job. She concurred that our health shouldn’t be compromised for a career.
The Reward of Going Independent: We discussed the freedom that comes with running your own business, even if it means earning less. Sarah shared that earnings can surpass those from a salaried role.
Manifesting Your Goals: During the podcast, we talked about the power of manifestation, and Sarah shared her business objectives. We agreed on the importance of setting aside time to focus on future goals, rather than getting overwhelmed with day-to-day tasks.
Risk-Taking: Josh emphasised the importance of taking risks in the fashion industry. From launching businesses to moving to a different country, he has experienced the rewards that come from stepping outside of your comfort zone. He believes that nothing worth having comes easy, and that speculating to accumulate is a crucial mindset to adopt.
Influencer Marketing: Josh discussed the changing landscape of influencer marketing across Instagram and TikTok. He stressed the significance of working with influencers who truly convert, and recommended platforms such as Like to Know It and Reward Style to find relevant influencers.
Holistic Approach: To succeed in e-commerce, Josh emphasised the importance of a holistic approach that combines marketing and operations. He shared insights on analysing data, tracking relevant metrics, and the impact of inventory availability on conversion rates.
How Faith’s passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer.
The impact motherhood had on Faith’s business model and how it forced her to outsource, delegate and simplify her business model even further
The consistency within Faith’s simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year.
