In this episode we discuss :
The 80/20 rule: 80% of your sales will come from 20% of your products so ‘If it’s ain’t broke, then don’t fix it.’ If you have a best seller, relaunch it in different colour ways and styles, don’t try to always reinvent the wheel.
The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you’ve made the effort to come and see them.
The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle.
In this episode we discuss :
The importance of knowing who your customer is. This goes beyond just the normal demographics, but really understanding them in and out, what drives them, what frustrates them, how they shop.
Discounts and promotional strategies. Understanding the psychology behind customer decisions, how to use promotional tactics without damaging your brand reputation.
Understanding your numbers. All your decisions are based around your finances (product costs, margins, promotional discounts) so its important to get your head around this early on.
In this episode we discuss :
Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Don’t underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok.
Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited.
Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best.
In this episode we discuss :
Recognising When to Leave: Sarah advocated for the importance of recognising signs of physical and mental strain in your job. She concurred that our health shouldn’t be compromised for a career.
The Reward of Going Independent: We discussed the freedom that comes with running your own business, even if it means earning less. Sarah shared that earnings can surpass those from a salaried role.
Manifesting Your Goals: During the podcast, we talked about the power of manifestation, and Sarah shared her business objectives. We agreed on the importance of setting aside time to focus on future goals, rather than getting overwhelmed with day-to-day tasks.
In this episode we discuss :
Risk-Taking: Josh emphasised the importance of taking risks in the fashion industry. From launching businesses to moving to a different country, he has experienced the rewards that come from stepping outside of your comfort zone. He believes that nothing worth having comes easy, and that speculating to accumulate is a crucial mindset to adopt.
Influencer Marketing: Josh discussed the changing landscape of influencer marketing across Instagram and TikTok. He stressed the significance of working with influencers who truly convert, and recommended platforms such as Like to Know It and Reward Style to find relevant influencers.
Holistic Approach: To succeed in e-commerce, Josh emphasised the importance of a holistic approach that combines marketing and operations. He shared insights on analysing data, tracking relevant metrics, and the impact of inventory availability on conversion rates.
In this episode we discuss :
How Faith’s passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer.
The impact motherhood had on Faith’s business model and how it forced her to outsource, delegate and simplify her business model even further
The consistency within Faith’s simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year.
In this episode we discuss :
Building a Community: Discover how to build a powerful femme-forward community around feminist art accessories apparel company. From in-person events to online engagements, sharing the complexities, challenges, and rewards of nurturing a loyal following.
Pricing Strategies: Explore the importance of setting the right prices from the beginning. Highlighting the need to value your products and services, while finding the right customers who appreciate your mission. Learn from her insights on raising prices, engaging the audience, and avoiding negative pricing perceptions.
Cultivating Connections: Uncover the power of personal connections and networking within the fashion industry. Offering practical advice on finding opportunities, nurturing relationships, and leveraging events to grow your business.
In this episode we discuss :
How embracing a slow start to your career and trusting in serendipitous opportunities can help you find your path.
The importance of making sustainable choices when it comes to fashion and how this became the foundation to Lydia’s fashion brand.
The power of collaboration, by working in small teams you can build stronger relationships particularly with certain influencers to help amplify your brands message and reach a wider audience.
In this episode we discuss :
Calypso’s goal to create a ripple effect of confident & conscious transformation with her clients and manifesting positive change and impact for others
Common themes in client work including burnout, comparison, imposter syndrome & fear of change
The importance of prioritising your own happiness over external achievements & creating a life that aligns with your values and passions.
The power of confidence in both personal and professional growth. We discuss how to embrace your authentic self and surround yourself with empowering individuals who uplift and support you on your journey.
In this episode we discuss :
The challenges of balancing contradictory viewpoints on social media
How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals.
Lucy & Chris’ shift from doing everything themselves to leading the brand with a unique leadership style
Building a cult-like community around the brand and the potential pitfalls of having superfans
In this episode we discuss :
Tiwa’s unique power circle theory & how it can give you direction when you need it most
What to do if you’re in a rut post lockdown & how you can move past that
The iconic Confident & Killing it book launch! How it all came about, the writing process & what it can teach you
In this episode we discuss :
How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years
The power of making money with integrity & not sacrificing your values
The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover
In this episode we discuss :
The key differences between press and marketing as a whole
How Nicola launched Press Loft whilst on an unusual career path
Why press can be so useful for a small business to be found by a new audience
In this episode we discuss :
How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL
Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives
Showing up on camera as an introvert