The Fashion Brand Clinic Podcast - Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom
Today I’m joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that’s grown from humble beginnings to over £2 million in sales!
Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans!
Whether you’re toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!
In this episode, we cover:
👙 From Law to Lingerie
→ How Sofia made the career pivot and what sparked the idea for Unndr
🚀 Scaling Fast & Staying Focussed
→ The key ingredients behind Unndr’s early growth and how Sofia kept her head in the game
💸 The Real Talk on Cash Flow
→ Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically
👯♀️ Building a Team That Supports Growth
→ Who’s currently behind the scenes at Unndr and how Sofia’s role has evolved
📩 Marketing That Converts (Even With Banned Content!)
→ From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie
💌 Customer Retention in a Subscription Model
→ What keeps people coming back and how Unndr nurtures a loyal community
💡 Launching a Subscription Product?
→ Sofia’s honest advice for anyone thinking about launching one
🌱 Looking Ahead
→ What Sofia’s planning next and what her dream next 12 months look like
Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she’s loving right now.
🔗 Links & Mentions
Unndr – shop the collection
Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar
Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!
Watch this episode on YouTube 🎥
✨ If this episode gave you an aha moment, I’d love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!
Listen
You can listen by clicking through to Apple Podcast here
You can also watch the episodes over on my Youtube Channel!
Remember to hit the follow + button or subscribe so you don’t miss an episode!
Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!