Since starting my fashion consultancy business, I often get asked a similar question: can you recommend a manufacturer to me?
Of course – I would love to! Yet for many reasons, this is unfortunately a very grey area. To start with, there are a myriad of details behind what exactly constitutes a good manufacturer and inevitably this differs from person to person. To put it plainly, I like to use the analogy of internet dating or house hunting as an easy comparison tool. Finding the right manufacturer for you will be hard work and sadly there won’t be any direct shortcuts. It’s all about building a long standing and healthy relationship, communicating on a personal level and getting the right feeling. Now do you see where the dating/house analogy comes into play?
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Episode 12 is with fashion designer Caro Gomez
Originally from El Salvador, Caro and I met in a facebook group when we were prompted to say what our skills were & if they’d be beneficial to anyone else in the group
I needed advice on email marketing and Caro wanted to speak to someone in the fashion industry for advice on launching a fashion brand - funnily enough she became my first ever client!
After realising we were both based in North London, we’d meet by Camden Lock to help each other out but it quickly formed a friendship that was way past a simple skill swap
I wanted Caro on the podcast because people always ask me ‘how do you ACTUALLY start a fashion brand?’
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The intricacies behind the production process of a fashion business may seem mundane at first glance. When your mind is brimming with creative ideas about colours, designs and mood boards, these tasks can appear less inviting. Yet, these logistical issues are essential when it comes to ensuring that your business is in the best possible position to thrive.
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2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.
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This week’s guest on the fashion feed podcast is blogger, podcast host & content creator Charlotte Jacklin
I started following Charlotte at the beginning of this year and my friend noticed she was speaking about starting a fashion brand on her stories. I sent her a message to ask if she’d like to come along to the workshop we were running which she did, it was so lovely of her to come down and join us.
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