the fashion brand clinic podcast - episode 100 - an exclusive interview with the team @lifeofabaa

If you have worked in fashion buying then I’d be very surprised if you haven’t heard of the meme account @lifeofabaa! Some of you may know about it and some of you may not but it’s a super niche instagram profile that started off talking about the day to day life of a buying office! It very quickly grew in popularity and actually escalated into something more serious when it exposed sexual allegations at different companies such as cough cough ASOS.

For many reasons, the people behind the account have decided to remain anonymous so I sent over some questions via email and I’ll be reading out their replies! I wanted a really fun & special guest for episode 100 so here it is!


In this episode we discuss :

  • what it looks like to run an anonymous account & the challenges they face with it

  • the scandalous activities BTS and in their DM’s

  • the plans & goals for the future of the account

links mentioned in the episode

https://www.instagram.com/lifeofabaa

Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos

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