the fashion brand clinic podcast - episode 120 - sourcing sustainably in the uk with danielle @ hissyfit clothing
Danielle is the founder and designer at Hissyfit Clothing !
🌼 From starting in her nanas spare room, to now owning a bingo hall that will house her manufacturing, fulfilment, and marketing all in one place!
🌼All her fabric is deadstock/ rejected fabric from other big retailers
🌼Some fabrics have been traced back … one customer’s nan had a Bonmarché top in the exact same print as one of the best selling hankie tops!
🌼Bill the manufacturer used to make clothes for the likes of New Look and Ann Summers in the 90s and has been a sustainable king from the start and has NEVER thrown anything away … Danielle often goes hunting through the warehouse to dig out old deadstock pieces that he’s kept that have now came back into fashion!
🌼Her rise to TikTok fame during lockdown doing ‘a day in the life of’ videos and her popular ’20 ways to style’
🌼Danielle loves to design things that are multiple ways to wear them i.e reversible skirts
🌼Her price points are always affordable where nothing is above £50
🌼She never set up Hissyfit to be ‘sustainable’ Hissyfit is sustainable by accident - all of her sustainable practices were because she hates waste and so does Bill and they both believe with working with what you’ve got
Danielle
Hissyfit Clothing
In this episode we discuss :
How Hissyfit clothing was born from a chance encounter in a sex shop
Danielle’s mission to bring fashion back to Birmingham
The unique relationship she has built with her UK factory owner, Bill
links mentioned in the episode
Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos
Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos
HISSY FIT CLOTHING (@hissyfitclothing) • Instagram photos and videos
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This week’s podcast episode is Sponsored by Olive & Frank!
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