the fashion brand clinic podcast - episode 129 - spiritual streetwear brand @notthatdeepstore

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason’s life mantra during the dark times which we touch on in this episode

The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms.

NTD is co-founded by husband and wife team Sarah and Jason Akwisombe.

In 2015, they began an online education business NO BULL BUSINESS SCHOOL, where they helped thousands of women start small businesses. After a wildly successful but rocky 2020, they decided to make their way back to creativity and found a way to combine their two loves - Streetwear and spirituality.

I worked with Sarah 1:1 back when I was too nervous to take the leap from the corporate world of fashion buying & sales! I loved her no bullshit attitude to giving advice so I thought if this is a shit idea - she will 100% tell me straight! She was incredibly supportive & encouraged me to go for it & I can honestly say I’m not sure I would have my own business today if it wasn’t for her!

Fun fact - the first time I ever met Sarah IRL in a cafe in Croydon (circa 2018) she told me she wanted her own streetwear label one day and here we are telling the story of how it came about!

In this episode we discuss :

Sarah’s varied career from music to beauty to coaching to streetwear
What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)
How creativity can pull you out of a dark place