the fashion feed - episode 25 - natalie yaffe @ the box - extending the life of designer clothes
Natalie Yaffe
The BOX is a multifaceted sample sale space located in the heart of Hackney & is designed to accommodate and support a range of retail events; from its’ signature sample sales to pop-ups and product launches.
The Founder and Director is Natalie Yaffe, who came up with the concept having been an avid sample sale shopper herself. The idea was born out of a frustration that sample sales weren’t enjoyable experiences; evoking ideas of unwanted product, bad merchandising and frantically rummaging through boxes or rifling through rails.
Yaffe saw a gap in the market for a premium space, to shop the best brands at affordable prices, whilst feeling like a full price boutique. With a fashion and retail background, having previously worked at Mr Porter as well as the in-house sample sales team at the Net-A-Porter Group, Yaffe started planning a space that would combine a carefully curated edit of product from only the best brands.
From the music played to the lighting used she has created a relaxed and enjoyable customer experience.
The BOX are not only providing a more comfortable experience for the sample sale shopper but also striving to offer an alternative to fast fashion. The aim is to give people the opportunity to buy from designers who produce the highest quality, most covetable pieces that will last; and all at a similar price point to fast fashion brands on the high street. It's a responsibility to the planet, whilst also giving those who don't want to or can't pay designer prices the opportunity to buy into premium product.
In this episode we discuss :
Natalie’s experience in the fashion industry
How she’s changed the face of sample sales
Which brands Natalie works with
What happens to the stock if it isn’t sold at sample sales
The teething problems she faced when setting up
Advice for people who want to grab a bargain!
Tips on working in the fashion industry & how to get ahead
You can keep in touch with Natalie via the links below:
Location: The BOX 4-6 Ram Place Hackney E9 6LT
Website: https://thebox-london.com/
Social handle: @thebox_london
For press enquiries please contact:
Susannah Jones at Sunday’s Child Susannah@sundays-child.co.uk
listen
You can listen below or click through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!