the fashion feed - episode 43 - building a new brand with your best friend - @shopfleuri
Hilary & Kirsten reached out to me on instagram to come on the podcast & wanted to discuss building a new brand with your best friend which really caught my attention!
Fleuri was born in the heart of Los Angeles by Hilary & Kirsten who worked together at the same fashion company. One had a knack for business while the other was skilled in design, but their shared passion was collecting timeless jewellery pieces.
They spent hours each week after work in the jewellery district of L.A., asking for advice, researching gems, and trying not to feel intimidated by the giant man-run jewellery companies that seemed to be the only successful operations in the area. While both struggling to pay rent in the expensive city and living pay check to paycheck, they thought of the women before them that had taken an ounce of courage and turned it into a triumph. With only $200 in hand, they jumped head first into creating Fleuri.
Fleuri’s pieces are not meant to be trendy or temporary. Kirsten and Hilary wanted to make jewellery pieces that could be heirlooms for years to come. Each piece is made by hand, using locally sourced materials to create the pieces they had always dreamt of. They name each piece after a historic woman that has inspired them to follow their ambitions and take a leap of faith.
Hilary & Kirsten
@shopfleuri
In this episode we discuss :
How Hilary & Kirsten met (it’s a funny story!)
The story of how they both left their jobs in fashion to start a brand
Running a business when they now live 16 hours away from each other
The experiences they encountered starting in a male dominated experience
How BLM & Covid have affected their business
Where they take inspiration from & what they have planned for the future!
BTW you can hear Hilary’s dog at the beginning as she has a cone on but we fix it after a couple of mins!
links
You can keep in touch with Shop Fleuri via the links below:
https://www.instagram.com/shopfleuri
https://www.shopfleuri.com
The Sellf Belief Sessions go live on 31st August to the waitlist which you can join here
listen
You can listen below or click through to Apple Podcast here
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