the fashion feed - episode 63 - the netflix effect with a virtual vintage market
This week we have 2 guests for the price of one with Georgie & Emily! Together they founded A Virtual Vintage Market, an online fashion platform that champions vintage and sustainable fashion.
Georgie is the owner of Margate vintage shop Peony Vintage and a freelance stylist; Emily owns vintage & own label brand Medley Vintage and used to work in Fine Art & Interiors.
They launched AVVM in April 2020 with the simple intention of helping fellow vintage traders during lockdown as many had lost access to their physical trading spaces.
Fast forward 9 months - they launched a Reworked Market championing contemporary upcycled fashion brands & an online premium vintage rental agency. They have an online community of almost 22.5k followers, have hosted over 10 markets and worked with over 100 small fashion brands (and counting!)
Their platform has six core values - to promote vintage fashion as part of a modern wardrobe; to make vintage fashion accessible to as many as possible; to help vintage traders grow their online brands; to encourage shopping with small fashion businesses; to cultivate an inclusive online community & to champion vintage fashion as a sustainable choice.
@avirtualvintagemarket
Emily & Georgie
In this episode we discuss :
Promoting vintage as part of a modern wardrobe
Encouraging shopping with small fashion businesses
Making vintage accessible
Helping vintage sellers grow their online brands via Instagram
Championing vintage as a sustainable choice
Plus how Netflix has had an impact on the clothes we wear!
links mentioned in the episode
You can keep in touch with Emily & Georgie via the links below:
https://www.instagram.com/avirtualvintagemarket/
https://www.avirtualvintagemarket.co.uk/apply
listen
You can listen by clicking through to Apple Podcast here
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learn
Whilst you’re here I’d love to remind you that my 4 week online course on how to grow your own fashion brand is now live! Doors are open and we get started on Feb 9th 2021
If you have an idea to start or grow your own fashion brand but never knew where to begin - this is the sign you’ve been waiting for!
In under a year, it’s helped over 200 people make their dream of running a fashion brand become a reality. One of the attendees said she learnt more in this 4 weeks than in her 3 year course at LCF!
During the course we cover brand identity, visual aesthetics, manufacturing & marketing the business on Instagram. There’s also pre - recorded workshops inside the group on mindset and brand photography which you can enjoy at your own pace
Whether your business is a seed of an idea or fully fledged then I’d love you to join me & the 70 other people who have already booked their place! To find out more details, click the link here
contact me
If you’d like to find out more about working together on your brand, click here