This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred

Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.

I met the team initially at a Gypsy Shrine event in October 2018 and interviewed them for a panel talk. After seeing how inspired everyone was in the room, I knew I had to have them on the podcast to tell more people their story!

They come from a humble background & told me in the interview that they’ve never been afraid of losing everything so have taken some risks over time which have really paid off for them!

The brand has a huge loyal online fan base of men and women who want to empower the fiercest version of themselves with their colourful sparkly clothes!

In this episode we cover :

The story of how they slogged it for 10 years before they #madeit
A number of set backs they faced and how they overcame it with determination & perseverance
How they grew a loyal fan base on Instagram by sharing content full of personality
What happens on their sourcing trips on the other side of the world
The turning point in their business after being featured on Love Island 2017
Thought provoking advice for anyone who wants to start a fashion brand

Here’s a photo I lifted from their Instagram which shows the team with their factory contact Ashley in China; they speak really highly of her in the interview about how they’ve simultaneously grown their businesses together!