the fashion brand clinic podcast - episode 131 - The easy way to get PR for your brand with Nicola @ Press Loft

Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers.

Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.

I often struggle when people ask me about PR because it’s so time consuming & overwhelming that unless it’s a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!

Nicola


In this episode we discuss :

  • The key differences between press and marketing as a whole

  • How Nicola launched Press Loft whilst on an unusual career path

  • Why press can be so useful for a small business to be found by a new audience

links mentioned in the episode

Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos

Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos

https://snov.io

https://gb.readly.com

WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW!

If you’re wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!

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SPONSOR

This week’s podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase


CONTACT

If you’d like to find out more about working together on your brand, click here