the fashion brand clinic podcast - episode 131 - The easy way to get PR for your brand with Nicola @ Press Loft
Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers.
Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.
I often struggle when people ask me about PR because it’s so time consuming & overwhelming that unless it’s a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!
In this episode we discuss :
The key differences between press and marketing as a whole
How Nicola launched Press Loft whilst on an unusual career path
Why press can be so useful for a small business to be found by a new audience
links mentioned in the episode
Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos
Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos
WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW!
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SPONSOR
This week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACT
If you’d like to find out more about working together on your brand, click here