the fashion brand clinic podcast - episode 111 - nicola @ elansu - launching a brand within a niche (part 1)

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women!

For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!)

So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coaching programme! Her brand is about empowering women not only through her products but through fitness and health tips to help women feel body confident inside & out!

In this episode we discuss :

The lessons learnt so far before even launching the product
How Nicola’s confidence has grown during the research process
What you can do to build your audience whilst finding a manufacturer

links mentioned in the episode

Elansu Ltd (@elansu_activewear) • Instagram photos and videos

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Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme which Nicola took part in!

Add your name to the waitlist here!