the fashion feed - episode 58 - the story of never fully dressed with founder lucy aylen

You could say that it was always in Lucy’s blood to open a shop as her parents were London market traders but she had other creative ideas on where she wanted to make a career. In this episode Lucy tells us how fashion and retail became her accidental full time job and aren’t we glad that it did because Never Fully Dressed was born!

Their fun attitude to fashion, statement prints and multi way garments make NFD a key player amongst online retailers and Lucy was kind enough to share what it looks like behind the scenes!

Lucy Aylen

In this episode we discuss :

how NFD was born from a London market stall
the lessons lucy has learnt whilst scaling her business
what the team structure looks like as the business has grown
the importance of hunger, drive & enthusiasm when working in a competitive industry
NFD ongoing sustainability intiatives

links mentioned in the episode

You can keep in touch with Lucy and NFD via the links below:

https://www.neverfullydressed.co.uk/

https://www.instagram.com/neverfullydressed/

listen

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don’t miss an episode!

learn

If you’ve been inspired by Lucy’s story & would like to start or grow your own fashion brand then maybe you’d like to take a look at my 4 week online course which is launching again in January 2021

I created it in April 2020 and over 200 people have taken part so far with lots of positive feedback about how much it has helped them with confidence & basically getting a rocket up them to actually make it happen!

Across the 4 weeks we cover brand identity, visual aesthetics, manufacturing & marketing the business on Instagram. There’s also pre - recorded workshops inside the group on mindset and brand photography which you can enjoy at your own pace

Whether your business is a seed of an idea or fully fledged then you’re welcome to join me when the doors re-open! To receive a reminder on when you can join, click here to register your name on the waitlist & you’'ll be the first to hear all the details!