the fashion feed - episode 20- how to get out of your creative fashion rut with elizabeth stiles
This week I’m giving you free reign to get creative!
You may have seen online lots of people who are super inspired and excited to post “new year, new me” posts which can make you roll your eyes if you’re not in that space
Perhaps you need to move on a bestseller and you’ve hit a brick wall to come up with some new designs
I’ve got 5 steps on how to get out of a creative rut…
the fashion feed - episode 19 - 2020 retail trends with elizabeth stiles
If you read the news - there’s a lot of doom and gloom around retail at the moment but I’m here to inject a bit of fun and positivity for the independent brands!
This episode is a solo episode after a lot of you enjoyed the one I did about my career history and all about 2020 retail trends
I take some time out each week to read articles on these platforms - I highly recommend signing up to their newsletters
the fashion feed - episode 14 - lucy hitchcock @ sassy digital
Episode 14 of The Fashion Feed podcast is with Lucy Hitchcock of Sassy Digital. I met Lucy in a networking group called The Coven where I saw she’d launched her podcast ‘Winging It’ which is great!
She runs Sassy Digital which is a marketing ‘agency’ designed to be an extension of your team, and one of their strengths from the beginning has been fitting seamlessly into client’s businesses.
Sassy Digital has been managing social media accounts, building brands and websites since 2014 and in that time they’ve worked with plenty of talented people and extraordinary brands.
the fashion feed - episode 12 with fashion designer caro gomez
Episode 12 is with fashion designer Caro Gomez
Originally from El Salvador, Caro and I met in a facebook group when we were prompted to say what our skills were & if they’d be beneficial to anyone else in the group
I needed advice on email marketing and Caro wanted to speak to someone in the fashion industry for advice on launching a fashion brand - funnily enough she became my first ever client!
After realising we were both based in North London, we’d meet by Camden Lock to help each other out but it quickly formed a friendship that was way past a simple skill swap
I wanted Caro on the podcast because people always ask me ‘how do you ACTUALLY start a fashion brand?’
mastering the #hashtag for your fashion brand
2007 saw Twitter completely redefine the hashtag. Rather being used simply for numerical purposes, the hashtag became key in online communication, especially in terms of trends. Since Twitter transformed the hashtag into a way of grouping collective feelings, other social media sites have jumped at the opportunity of utilising the hashtag as a way of increasing engagement, building audiences and subsequently generating greater profits.
how to set goals and stick to them
As a creative in the fashion industry, I expect your mind is constantly brimming with innovative ideas.
When it comes to putting your future vision into practice, it can be difficult to filter through all of your thoughts in order to reach the most viable route of achieving your goals. Here’s where SMART goals come into play. SMART goals serve to break down your aims into smaller and more calculative steps, which simultaneously instils into your mind precisely how, why and when you intend to achieve each goal.
Building an Ethical Fashion Business
Over the last ten years there have been a few major disasters within the manufacturing sector which has highlighted a larger problem within the industry. One of which was known as the Rana Plaza disaster where 1,130 people died from a collapsed building in Dhaka, Bangladesh. The building contained clothing factories, a bank, shops, and apartments.
How to find fabric suppliers for your small business
In my Facebook group The Fashion Feed, the same question gets asked quite a lot… where can i buy fabric from?!
I decided to collate all the info into 1 blog post and I ‘ll also keep updating it when I see new recommendations :)
I would highly recommend phoning the company if you can’t buy online. A lot of the fabric mills are very old school and it will be easier to work together rather than sending emails back and forth
the fashion feed - episode 3 with catherine erdly of future retail
My third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail
She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.
Catherine is your go - to woman if you want to get more organised and make more money.
the influencers who you need to follow
After considering what the future may or may not hold for the influencer age, it seems apt to pause for a moment and consider the now, by focusing on the bloggers who are absolutely killing it with their style and content.
why do so many fledgling fashion businesses fail?
This is an article I came across last year and regularly forward it on to my clients as it sums up everything I believe in with regards to budget planning at the start of your brand!
It has been written by Kim Winser for Forbes.com & the link to the original article can be found here
Kim was the youngest-appointed and first female director of the Womenswear Group at Marks and Spencer Plc, chief executive at Pringle of Scotland, CEO of Aquascutum and chairman of Agent Provocateur. She also served as retail guru to 3i, and most recently, launched luxury fashion brand Winser London
a video interview about my career & how you can get into the fashion industry
Here’s a video with Emmie from @_emmiestyles_ for ‘The Showroom Collective’ talking all things fashion, my time in the industry & the importance of slow fashion in 2019
interview with elizabeth stiles by future girl corp
new to the squad, elizabeth stiles is using fgc to find & help girls building their fashion empires. with over 10 years of experience in fashion buying and design management under her belt, she’s diving into the world of consultancy. read how she got here & why she made the decision to change.
101 tips for running a clothing brand
You may have already downloaded my 101 tips for running a clothing brand but if not, here’s 15 tips I’ve selected to give you an idea of what’s included in the full e- book!