why you should choose shopify as your web platform
Finding the right web platform for your start-up fashion brand can be confusing. With so many to choose from, how are you to know which one will benefit you and your business most?
the fashion feed - episode 16 with jane hamill - increase your sales & make more money (actually!)
Jane Hamill is SO passionate about fashion, sales and helping brands make money - HELLO! A woman after my own heart.
Jane’s tagline is “Create a Simple Marketing Plan / Build Your Following / Get Consistent Sales”
She’s also really funny so it was a pleasure to record the episode with her
the fashion feed - episode 4 with amy fuchsia
My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw
Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.
vlog - a handful of tips if you're in a rut with instagram
I have at least 2 or 3 people every day come to me asking about instagram, what to post, when to post and why they should even bother if their following is small. I’ve done a short video with a handful of tips if you feel like you’re in a bit of a rut with it all
why do so many fledgling fashion businesses fail?
This is an article I came across last year and regularly forward it on to my clients as it sums up everything I believe in with regards to budget planning at the start of your brand!
It has been written by Kim Winser for Forbes.com & the link to the original article can be found here
Kim was the youngest-appointed and first female director of the Womenswear Group at Marks and Spencer Plc, chief executive at Pringle of Scotland, CEO of Aquascutum and chairman of Agent Provocateur. She also served as retail guru to 3i, and most recently, launched luxury fashion brand Winser London
the future of influencers
By 2017, the internet was saturated with hundreds of influencers – many who had made the difficult decision to commit full-time and rely on it as their only source of income