In this episode we discuss :
Sarah’s varied career from music to beauty to coaching to streetwear
What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)
How creativity can pull you out of a dark place
This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)
Read MoreIn this episode we discuss :
• what a marketing strategy is
• why you need a marketing strategy
• what to include in your marketing strategy so it’s put to good use
• an example of what this could look like in the form of a spider diagram
• all the different ways to direct people to your website to generate sales
In this episode we discuss :
Why price isn't the thing that's stopping people from buying
Tips on how to bridge the gap between you & your customer
Why showing up more consistently can improve conversion!
In this episode we discuss :
What mindset shift Sasha made to start building her organic sales
A review of how Sasha plans content now versus before
How Sasha utilises her close friends on Instagram to nurture relationships with her community
Has unique content pillars which include using her Nani for free labour 😆
And why she stopped running ads in order to grow her sales in an organic way that felt good!
In this episode we discuss :
not posting enough to make a difference
• posting sporadically which confuses your followers
• only posting pretty pictures without any depth or context
• it’s not immediately obvious what it is that you’re selling
• repeatedly talking about your product or service without any nurturing conversation
In this episode we discuss :
Repetition is key whilst having clear content pillars
Impulse vs considered purchases
How every post should have a purpose whether it’s educational, inspiring or entertaining
Jumping on the back of memorable days and events throughout the year and linking them to your business!
In this episode we discuss :
Tips around posting intuitively vs batch creating your content and trying to please an algorithm
Splitting out your time between creating content from an admin perspective and creating content in a creative way
Plus you don’t need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short
In this episode we discuss :
Best practices to make sure you’re covering on TikTok plus common mistakes we see people making
Top tips for startup fashion brands on TikTok
Why you shouldn’t give up just because you don’t go viral on TikTok
In this episode we discuss :
How Hissyfit clothing was born from a chance encounter in a sex shop
Danielle’s mission to bring fashion back to Birmingham
The unique relationship she has built with her UK factory owner, Bill
In this episode we discuss :
Jade’s mission to build a sustainable brand without compromising on her aesthetic
A step by step guide on what to do if your account gets hacked
The positives of what can come from building a new audience from scratch
In this episode we discuss :
How you know when you’ve found your signature style as a designer
What Veronica did when shit hit the fan during Covid
Plus Veronica’s new book “How to do Hard Things”
In this episode we discuss :
What I was like as a child & growing up
What motivates me to do what I do
An intro to Sasha’s business Cheeky Zebra!
In this episode we discuss :
The lessons learnt so far before even launching the product
How Nicola’s confidence has grown during the research process
What you can do to build your audience whilst finding a manufacturer
In this episode we discuss :
The lessons learnt so far before even launching the product
How Nicola’s confidence has grown during the research process
What you can do to build your audience whilst finding a manufacturer
In this episode we discuss :
Lucy’s story about coping with alopecia whilst starting a fashion brand
How Lucy moved her customer base from her hometown in Ireland to her new home in Australia
What it means to create your identity online & how to actually be authentic
