how to set goals and stick to them

As a creative in the fashion industry, I expect your mind is constantly brimming with innovative ideas.

When it comes to putting your future vision into practice, it can be difficult to filter through all of your thoughts in order to reach the most viable route of achieving your goals. Here’s where SMART goals come into play. SMART goals serve to break down your aims into smaller and more calculative steps, which simultaneously instils into your mind precisely how, why and when you intend to achieve each goal.

Read More
the fashion feed - episode 9 with fashion brand elsie & fred

This week I’m lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred


Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.

Read More
the fashion feed - episode 8 with charlotte jacklin

This week’s guest on the fashion feed podcast is blogger, podcast host & content creator Charlotte Jacklin

I started following Charlotte at the beginning of this year and my friend noticed she was speaking about starting a fashion brand on her stories. I sent her a message to ask if she’d like to come along to the workshop we were running which she did, it was so lovely of her to come down and join us.

Read More
Building an Ethical Fashion Business

Over the last ten years there have been a few major disasters within the manufacturing sector which has highlighted a larger problem within the industry. One of which was known as the Rana Plaza disaster where 1,130 people died from a collapsed building in Dhaka, Bangladesh. The building contained clothing factories, a bank, shops, and apartments.

Read More
the fashion feed - episode 7 with joanne @ arnold & bird - graphic & product designer

My guest on The Fashion Feed this week is Joanne Griffin, graphic designer & product development consultant.

Read More
the fashion feed - episode 6 with lucy greenwood

My guest on the sixth episode of the fashion feed podcast is Lucy Greenwood who’s the co founder of Lucy and Yak with her partner Chris.  Lucy & Yak is an ethical clothing and lifestyle business famous for their super comfy dungarees!

Read More
the fashion feed - episode 5 with meg pirie

My fifth guest on The Fashion Feed podcast is Meg Pirie

Meg runs a slow fashion advocacy business where she’s an eco conscious stylist, writer, designer & workshop leader in Wales.

After having worked for Gucci and giving birth to her daughter India, her outlook on the fashion industry completely changed… for the better!

Read More
the fashion feed - episode 4 with amy fuchsia

My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw

Amy Fuchsia is the ultimate definition of a ‘multi - hyphenate’ - she’s a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn’t fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.

Read More
How to find fabric suppliers for your small business

In my Facebook group The Fashion Feed, the same question gets asked quite a lot… where can i buy fabric from?!

I decided to collate all the info into 1 blog post and I ‘ll also keep updating it when I see new recommendations :)

I would highly recommend phoning the company if you can’t buy online. A lot of the fabric mills are very old school and it will be easier to work together rather than sending emails back and forth

Read More
the fashion feed - episode 3 with catherine erdly of future retail

My third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail

She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

Catherine is your go - to woman if you want to get more organised and make more money.

Read More
the fashion feed - episode 2 with sophie slater of birdsong london

My second guest on The Fashion Feed podcast is Sophie Slater of the eco - fashion brand Birdsong London. 

Sophie started the brand with Sarah in 2014 as they were inspired by the great skill and creativity in women’s community groups but frustrated by their financial insecurity in the context of budget cuts and rising rents.

Read More
vlog - a handful of tips if you're in a rut with instagram

I have at least 2 or 3 people every day come to me asking about instagram, what to post, when to post and why they should even bother if their following is small. I’ve done a short video with a handful of tips if you feel like you’re in a bit of a rut with it all

Read More
the influencers who you need to follow

After considering what the future may or may not hold for the influencer age, it seems apt to pause for a moment and consider the now, by focusing on the bloggers who are absolutely killing it with their style and content.

Read More
how to change the mindset around your problems with chloe slade

This week I have teamed up with Chloe Slade who has written an inspiring blog piece around business and mindset


Chloe is a Manifestation and Mindset Coach. You may know Chloe from Vibe and Flow, which is an online membership and resource which covers manifestation, mindset and money, or via Cone Accounting, which is an accountancy firm for creatives. But, through both businesses, Chloe helps people make mindset shifts to create a positive impact within their lives.

Chloe is obsessed with tea, travel and is a total homebody who loves nothing more than a high vibe night in with her fiancé, Ben and Chihuahua, Hugo.

Read More
why do so many fledgling fashion businesses fail?

This is an article I came across last year and regularly forward it on to my clients as it sums up everything I believe in with regards to budget planning at the start of your brand!

It has been written by Kim Winser for Forbes.com & the link to the original article can be found here

Kim was the youngest-appointed and first female director of the Womenswear Group at Marks and Spencer Plc, chief executive at Pringle of Scotland, CEO of Aquascutum and chairman of Agent Provocateur. She also served as retail guru to 3i, and most recently, launched luxury fashion brand Winser London

Read More
managing your suppliers & production to avoid costly mistakes with catherine erdly

This week is an interview with Catherine Erdly of Future Retail UK where we discuss all the tactics you can put into place to avoid costly mistakes within your production process

Read More
a video interview about my career & how you can get into the fashion industry

Here’s a video with Emmie from @_emmiestyles_ for ‘The Showroom Collective’ talking all things fashion, my time in the industry & the importance of slow fashion in 2019

Read More
the future of influencers

By 2017, the internet was saturated with hundreds of influencers – many who had made the difficult decision to commit full-time and rely on it as their only source of income

Read More