In this episode we discuss :

• Tiwa’s unique power circle theory & how it can give you direction when you need it most

• What to do if you’re in a rut post lockdown & how you can move past that

• The iconic Confident & Killing it book launch! How it all came about, the writing process & what it can teach you

In this episode we discuss :

• How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years

• The power of making money with integrity & not sacrificing your values

• The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover

In this episode we discuss :

• The key differences between press and marketing as a whole

• How Nicola launched Press Loft whilst on an unusual career path

• Why press can be so useful for a small business to be found by a new audience

In this episode we discuss :

• How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL

• Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives

• Showing up on camera as an introvert

In this episode we discuss :

• Sarah’s varied career from music to beauty to coaching to streetwear

• What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)

• How creativity can pull you out of a dark place

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)

In this episode we discuss :

• what a marketing strategy is

• why you need a marketing strategy

• what to include in your marketing strategy so it’s put to good use

• an example of what this could look like in the form of a spider diagram

• all the different ways to direct people to your website to generate sales

In this episode we discuss :

1. Why price isn't the thing that's stopping people from buying

2. Tips on how to bridge the gap between you & your customer

3. Why showing up more consistently can improve conversion!

In this episode we discuss :

• What mindset shift Sasha made to start building her organic sales

• A review of how Sasha plans content now versus before

• How Sasha utilises her close friends on Instagram to nurture relationships with her community

• Has unique content pillars which include using her Nani for free labour 😆

• And why she stopped running ads in order to grow her sales in an organic way that felt good!

In this episode we discuss :

• not posting enough to make a difference
  
  • posting sporadically which confuses your followers
  
  • only posting pretty pictures without any depth or context
  
  • it’s not immediately obvious what it is that you’re selling
  
  • repeatedly talking about your product or service without any nurturing conversation

In this episode we discuss :

• Repetition is key whilst having clear content pillars

• Impulse vs considered purchases

• How every post should have a purpose whether it’s educational, inspiring or entertaining

• Jumping on the back of memorable days and events throughout the year and linking them to your business!

In this episode we discuss :

• Tips around posting intuitively vs batch creating your content and trying to please an algorithm

• Splitting out your time between creating content from an admin perspective and creating content in a creative way

• Plus you don’t need to be on all the platforms! This one is around following your passion and picking a platform that is more long form versus one that is short

In this episode we discuss :

• Best practices to make sure you’re covering on TikTok plus common mistakes we see people making

• Top tips for startup fashion brands on TikTok

• Why you shouldn’t give up just because you don’t go viral on TikTok

In this episode we discuss :

• How Hissyfit clothing was born from a chance encounter in a sex shop

• Danielle’s mission to bring fashion back to Birmingham

• The unique relationship she has built with her UK factory owner, Bill

In this episode we discuss :

• Jade’s mission to build a sustainable brand without compromising on her aesthetic

• A step by step guide on what to do if your account gets hacked

• The positives of what can come from building a new audience from scratch

Join Elizabeth Stiles, Fashion Business Coach and Mentor as she interviews Char Dixon on the fashion brand clinic podcast about SEO optimisation for Fashion brand owners.