the fashion feed - episode 75 - starting a fashion brand from scratch with tionne @ tall hq

Tionne discovered my page at the beginning of lockdown after watching a YouTube video I did with Vanessa Daniels. When she got in touch afterwards, her message was packed with so much enthusiasm to start her brand that I knew whatever this girl was doing, I wanted to do it with her!

Tall HQ was born from a frustration with the lack of creativity for the tall community in fashion. So Tionne has achieved the impossible by creating a luxury brand on a lean budget as a mother during lockdown - it’s such an inspiring story!

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the fashion feed - episode 74 - what to post in between launches with elizabeth stiles

I’ve got another solo episode for you today talking about a popular topic - content!!

Having a product based business is like a content hungry monster that is never satisfied so posting online can sometimes feel like a thankless task. However it is an incredible tool that is free to use & great for sales if you know what you’re doing!

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the fashion feed - episode 73 - tilly behbahany @ do good factory

They say you should start a business you wished already existed, so that is exactly what Tilly did. DGF was founded in a tiny London basement apartment stacked with killer vintage, deadstock sunglasses, a laptop, a vintage market stall and an ASOS marketplace boutique. DGF was a key supplier to ASOS for 9 years, and since then created partnerships with Nike, Frankie Collective and many more.

DGF is a women owned and operated global design, manufacture, logistics agency. We create accessories, apparel, packaging, sportswear, and lifestyle products. For 9 years we have worked on re-imagining brands product ranges with the finest, most sustainable materials. We partner with the best, ethical factories around the world to support local communities and empower women to leadership roles in our offices and our factory partners.

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the fashion feed - episode 72 - daisy snow, director @ ian snow ltd

Ian Snow is a handmade and fair-trade company selling contemporary ethnic products.

Since being established in 1977, they’ve helped creators and makers find remarkable pieces from around the world with story, character, and colour.

Behind every piece lies a story. A tradition, a way of doing things, carefully preserved through the generations. As a family, they want to share these stories with you – and for you to make them part of your own.

In 1969, Ian travelled to India on a journey of exploration & over the next two decades, he returned to India time and again to meet some of the country’s finest, most original artisans. Then later on, his wife Jakki, grew the business into a team of twenty odd people, united by a passion for unmistakable style, made by hand and with consideration for people and planet. Daisy is now in charge & making some really cool changes which she shares in this episode!

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the fashion feed - episode 71 - how to scale a fashion brand with elizabeth stiles

This week is a solo episode where I share my top tips for scaling your business!

It’s something I’ve worked on with a lot of clients & I really enjoy holding their hands through these leaps which can feel quite scary if you’re doing it alone!

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the fashion feed - episode 70 - make money from your emails with eman @ inkhouse writing

Eman Ismail is the person to call when you want to make money from your emails.

As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk) she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.

She’s worked with powerhouses like Emily Thompson from Being Boss and holds regular copywriting workshops in partnership with Lloyds Business Bank.

When she’s not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she’s binging either podcasts or pizza (but she’d rather you didn’t tell her PT that).

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How To Start A Fashion Brand - Building your own clothing business

Do you have an idea for a fashion line but not sure where to start?

Maybe you’ve spent hours/years wondering how to start a clothing brand?

This blog post is broken down into 5 easy steps for getting started with the ideas & how to start your own fashion business!

Even if you have recently launched a fashion start up - this blog post will still offer some really valuable information!

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the fashion feed - episode 69 - the art of making people smile with katie france

Recording today’s episode was so much fun with my guest (& previous client) Katie France! There’s something special about Katie’s unique energy & warm personality that makes you want to hang out with her so I felt very lucky to spend an hour with her over zoom

Katie France is a leopard print loving, disco-dancing, cocktail-drinking girl who gets her kicks from making colourful clothes. Her brand began as a kidswear brand called Lemonade Bubbles selling tutus & slowly merged into selling women’s dungarees

The inspiration comes from her big love for colour & sending that energy out into the world to spread so much love and joy to you too!

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the fashion feed - episode 68 - the BTS reality of selling online with sophie french
the fashion feed - episode 67 - building a community that cares with jazz @ babes on waves

Today’s guest is Jazz who is the founder of The Babes on Waves Business Club.

It’s an original membership for diverse female founders, freelancers & creative entrepreneurs in order for you to grow your business, network & friendships at the same time.

Babes on Waves is focused around 3 pillars which are community, education & mindset with added benefits of accountability & boosted confidence!

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the fashion feed - episode 66 - what makes a good leader in a small business with amanda perry

OK so it’s taken Amanda & I about 6 months to actually get round to recording this episode & it was so worth the wait!

Amanda has run several businesses previous to her current marketing agency & in this episode she shares with us her learnings & advice about what it means to be a leader within your business (even if it’s just you!)

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the fashion feed - episode 65 - 2021 pinterest trends with rachel emma waring

Welcome back to The Fashion Feed podcast after a mini break & today’s guest is Rachel who I;’m sure lots of you are familiar with but if not then let me tell you you’re in for an absolute treat today as Rachel is a Pinterest QUEEEEEEN!

TBH she’s fast becoming a Reels queen too but today we’re sticking to the mammoth which is Pinterest

I was introduced to Rachel by Alice Benham to go on her podcast to talk about wedding trends a couple of years ago and we hit it off straight away with a shared love of cats, design & living the life of a grandma

Rachel is a stylist turned strategist and helps creatives blend visuals and sales, specialising in Pinterest training & creating beautiful, visual things for talented, creative people.

Rachel says that when she properly harnessed the power of Pinterest, it totally transformed her business & it now drives more than half of her website sales.

If you’d like to learn more about Rachel’s group course, Ignite Your Pinterest Strategy, you can click here.

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the fashion feed - episode 64 - building an iconic cult brand with gareth @ hunsnet

My guest this week is the brains behind Hunsnet, Gareth Howells!

For anyone who doesn’t know Hunsnet started off as a meme page back in 2017 because he wanted to build a community of good time guys and girls who had a shared interest in Hun Culture.

Through social media, community and live events they celebrate your journey as a tacky teenager who didn’t fit in to fun-loving, meme addicts who want to meet other like minded legendary huns. They’re obsessed with all things popular culture, celebrity nostalgia & generally laughing through the irony of every day life.

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the fashion feed - episode 63 - the netflix effect with a virtual vintage market

This week we have 2 guests for the price of one with Georgie & Emily! Together they founded A Virtual Vintage Market, an online fashion platform that champions vintage and sustainable fashion.

Georgie is the owner of Margate vintage shop Peony Vintage and a freelance stylist; Emily owns vintage & own label brand Medley Vintage and used to work in Fine Art & Interiors.

They launched AVVM in April 2020 with the simple intention of helping fellow vintage traders during lockdown as many had lost access to their physical trading spaces.

Fast forward 9 months - they launched a Reworked Market championing contemporary upcycled fashion brands; an online premium vintage rental agency. They have an online community of almost 22.5k followers, have hosted over 10 markets and worked with over 100 small fashion brands (and counting!)

Their platform has six core values - to promote vintage fashion as part of a modern wardrobe; to make vintage fashion accessible to as many as possible; to help vintage traders grow their online brands; to encourage shopping with small fashion businesses; to cultivate an inclusive online community & to champion vintage fashion as a sustainable choice.

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the fashion feed - episode 62 - is it sad that arcadia collapsed?

This episode is taken from an IGTV episode I did as many of you told me that you wanted to listen but haven’t managed to sit down and watch yet! I hope you enjoy whilst on a walk or relaxing at home :)

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the fashion feed - episode 61- 12 Laws Of The Universe With Manifestation Coach Chloe Slade

I’ve followed Chloe on instagram for so long now that I can’t even remember how we met! What I do remember is how I instantly fell in love with her gentle approach to business but with a brilliant sense of knowledge.

Back when it was normal to go to events, I was lucky enough to attend one hosted by Chloe where she was talking about the 12 laws of the universe & it really stuck with me so I wanted to ask her on to the podcast as a guest to share with you :)

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the fashion feed - episode 60 - how a career in buying prepared me for business with abi @ claude & co

Today’s guest is Abi Dakin who is the creator and founder of unisex brand Claude & Co! Abi & I first met years ago when I was her supplier at Next and we instantly hit it off so I was really excited when I saw her take the leap to start her own business.

It’s produced in a beautiful factory in Portugal with the highest quality fabrics and the best attention to detail.

Her background working as a buyer often left her feeling there was a big gap in what was offered for children. Unisex "newborn" clothing being white, or neutral is great - but not knowing the gender of your baby shouldn't mean you have to stick to monochrome and "expected" outfits.

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the fashion feed - episode 59 - 7 tips to gain confidence as an ethical brand with sara collins

Today I welcome one of my long standing clients, Sara Collins! For seven years Sara has been working one-to-one with certified Fairtrade manufacturers around the world, and has brought 100s of sustainable fashion, jewellery and homeware products to the European market.

Now she offers advice and support to independent business owners who want to find social enterprises and local initiatives to work with.

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the fashion feed - episode 58 - the story of never fully dressed with founder lucy aylen

You could say that it was always in Lucy’s blood to open a shop as her parents were London market traders but she had other creative ideas on where she wanted to make a career. In this episode Lucy tells us how fashion and retail became her accidental full time job and aren’t we glad that it did because Never Fully Dressed was born!

Their fun attitude to fashion, statement prints and multi way garments make NFD a key player amongst online retailers and Lucy was kind enough to share what it looks like behind the scenes!

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